LOCAL DEEP DIVE: SALUBRIOUS JUICE & MORE

Salubrious is a destination for delicious, nourishing food and all-over well-being.


In today’s Local Deep Dive with OTG, we’ll be taking a look at SALUBRIOUS JUICE & MORE located on 10990 Rolater Rd Suite 50, Frisco, TX with Ajay Sharma, Owner. Local Deep Dive with OTG is a weekly look into the lives and businesses of iconic local brands. In this series, we’ll try and outline the trends, best practices, and recommendations of industry insiders, trendsetters, and leaders.

ABOUT SALUBRIOUS JUICE & MORE

Tells us about your business.
We are a 100% organic juice and smoothie shop in Frisco, TX. We specialize in juice cleanses.

How long have you been in business?
We have been in business for three years.

How many locations and staff do you have? 
We have 1 location and 4 employees.

What makes your business unique?
We are a 100% organic juice shop that specializes in juice cleansing, and we don’t put ice in our smoothies!

How did you get your idea or concept?
I got the idea for Salubrious through my personal health and wellness journey. I was looking for the best way to improve my health with a juice cleanse.

What do customers enjoy the most about your business?
We have a cute place where people can sit down to relax and enjoy free WiFi while sipping on a delicious beverage of their choice.

What’s your most popular product, service, and or item, and when is the busiest time of the week usually?
The Evergreen Smoothie and OMG (Oh My Green) juice are the most popular items that we serve.

Mon – Sat: 8am – 7pm
Sun: 9am – 6pm

How do most customers discover you?
Most customers find us by seeing our outdoor signs and business front.



All of our Dallas-based business partners have been impacted by the COVID-19 crisis. While there is little any individual company can do to remove the challenging implications of the pandemic on their business, there is a lot that an individual company can do to sustain operations and continue to survive and thrive through this season.

The OTG team wants to thank Salubrious Juice for their transparency and engagement. We asked about how COVID-19 has impacted their business and what they are doing as a result. Ajay talked a bit about how Salubrious is combating the challenges of COVID-19.

COVID-19 IMPACT & RESPONSE

How has COVID-19 affected your business? 
We have seen a change of 60% less foot traffic. This directly affects our revenue and makes it harder to continue operation.

What changes have you made to your business in response to COVID-19?
We have our own app where people can call ahead and we deliver to them curbside.

PATH FORWARD

How has your physical to the digital portion of your business changed? Have you seen a significant increase in deliveries and or certain products being consumed? 
We have seen a significant increase in ordering through our app.

Has COVID-19 affected your marketing & advertising strategy? If yes, what new ways are you reaching locals now?
Yes! We are using social media more than ever before.

This concludes our weekly Local Deep Dive with OTG featuring this week’s guest Ajay Sharma, Owner of Salubrious Juice. We hope that you enjoyed this interview and can apply some of these insights to your own business. Be sure to keep track of our Local Deep Dive Series for more industry insights, recommendations, and best practices weekly with local businesses and their owners.

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